SHRED


FOCUS

Publication + Typography

SKILLS

Indesign | Illustrator | Photoshop


PROJECT DESCRIPTION + CONCEPT

Shred is a relaxed and spirited community of snowboarders who ride the fine line between fun and disciplined technique.

The publication creates a light-hearted perspective on the exhilarating world of snowboarding. It focuses on cultivating an environment filled with relaxation and laughter, capturing the very essence of the snowboarding community. By blending humor with the discipline of the sport, it aims to entertain and create a connection among like-minded individuals.









Creating the wordmark
I explored a non-literal connection between letters to create the idea of community. I also explored the idea of mixing fun traits from unique type characteristics with the combination of a disciplined cutting angle to anchor the wordmark.






GRID & ELEMENTS





FINAL










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