SPARA

FOCUS

Interaction Design + UX/UI

SKILLS

Design Research | Figma 
PROBLEM + CONCEPT

A lot of users feel stressed when using typical finance management tools. It is hard to stay engaged. Traditional budgeting apps feel overwhelming, discouraging users from building consistent financial habits. 


SPARA provides financial education and tools for budgeting and tracking in the form of engaging tasks and games. Users can also participate in friendly competition through challenges and tasks, creating interaction and motivation. 






BENCHMARKING





PERSONAS
   Jane G, 21, College Student
        
        Scenerio
    Jane is a college student who feels overwhelmed by managing their finances. For the first time, they are juggling multiple bills and navigating credit card use. They struggle with traditional budgeting tools like Excel and get stressed when logging into their bank account. 

    Needs
    The user needs a tool that not only helps them manage their expenses but also makes budgeting feel enjoyable and rewarding.

    Wants
    Jane wants an app that acts as a teaching tool. She wants a stress-free way to keep accountable with positive incentives.

    Painpoints
  • Lack of financial knowledge
  • Anxiety around traditional budgeting methods
  • Needs positive reinforcement 



   Lincoln Y, 45, Marketing Manager
        
      Scenerio
    Lincoln has always been financially independent, but after years of unplanned spending and minimal savings, he realizes he’s lost track of his financial goals. He wants a way to regain control of his finances without feeling overwhelmed or judged.

    Needs
    A tool that helps him reevaluate his spending habits in a way that feels approachable and motivating.

    Wants
    Lincoln is looking for an app that provides guidance, progress tracking, and positive reinforcement to help him build better financial habits without feeling discouraged.

    Painpoints
  • Feels overwhelmed and judged 
  • Struggles with traditional budgeting methods
  • Feels behind compared to his other peers when it comes to saving



MOODBOARD



Motivational - Educational - Stressfree

Colors are inspired by the Swedish currency as well as the name “Spara”, which means to save. I wanted a fun and motivational illustration style, but I also did not want it to feel childish.




WIREFRAMES



STYLE GUIDE


PROTOTYPE








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