OTOS

FOCUS

Branding + Packaging Design

A collaborative project with industrial design students Nathan Musick and Noah Enneking, and communication design student Ruby Sanchez.

PROJECT DESCRIPTION

We designed a strategy, visual identity system, and packaging for a new brand of personal water treatment products for outdoor enthusiasts that satisfies the need for a trustworthy approach that allows access to clean water through a durable and easily dispensable design for effortless use and reliable performance.

Render by Nathan Musick

THE CURRENT SYSTEM

Why it’s a problem

Hikers, campers, backpackers, and outdoor explorers often find themselves on adventures without access to clean, safe drinking water. Existing water purification products feel sterile, medicinal, and cold; and small, dense text results in confusion regarding instructions and dosage.

THE CURRENT MARKET

How Can We...

1.
Eliminate confusion regarding product instructions.

2.

Create an easier dosage experience for users.

3.

Create a brand that consumers trust and feel a connection to.

4.

Satisfy the need for a trustworthy, approachable brand.

TARGET AUDIENCE

DESIGN PROCESS

Experimentation

This mountain graphic originated through a tactile exploration using string and paint to produce organic textures. The resulting forms captured natural and irregular patterns. These analog marks were then digitized and refined in Photoshop, where I distilled them into an intentional graphic element for the packaging system.

THE SOLUTION

Creating a System

The design translates a critical health process into a clear and intuitive system. The information is structured sequentially to minimize confusion and guide the user through purification first, then neutralization for taste. The system is designed to have visual cues and repetition to reinforce the process and ease of use.